The competition between Apple and Android has been heating up. People are starting to become more interested in Samsung's larger phones, and the Android operating system, that has many different versions, each named after a dessert. Apple, still has their signature iPhone, which has the iOS operating system, but in order to attract new customers, and keep their current followers, they will have to step up their game. So, their newest idea is to make the phone screens out of sapphire. This sounds rather strange at first, because sapphire is well known for a large range of colors, specifically blue. But, when sapphire is pure, like the synthetic sapphire that apple is planning to use, it is clear. Apple wants to do this, because they think that using a stronger and harder material would make the screens of their iPhones more durable, and harder to scratch, or damage. However, because sapphire is more expensive to make than Gorilla Glass, the material that Apple used to use for their screens, it will add to the cost of the iPhone, which would make Apple one of the higher end phone brands. Personally, I think that Apple is making a mistake, with their new idea of sapphire screens. In comparison to the Gorilla Glass, which costs $3 to produce, sapphire costs $16. And in order to make sure that the company is still making a profit, the only thing that they really can do, is raise the price of the phone. This could be a huge problem for Apple, because Android is selling phones that range from lower prices to higher prices, so people still have other options if they want a phone with the Android operating system. With Apple, people can't get the new technology provided with enough data storage on their their phone, unless they want to pay a much higher price for a phone with a sapphire screen. So, I personally hope that Apple upgrades their operating system too, not just the physical features of the iPhone, because otherwise, they might lose their loyal customers, as well as their profits.
