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At LVMH, a Young Arnault Seeks New Talent Moet Hennessy Louis Vuitton is starting to look towards creating new brands due to the decrease of sales occurring with their older brands such as Louis Vuitton and Givenchy. Delphine Arnault, daughter of Bernard Arnault, is coming up with ideas to speed up her father's company's sales. Her actions last month included bringing new designers such as the British shoemaker Nicholas Kirkwood and J.W. Anderson into the LVMH group. Although it is not usually normal for large fashion companies such as LVMH to buy smaller start-up fashion companies, it is effective for both LVMH, and the smaller start-up. The start-up designers gain more sales, and more people are notified about their clothing lines, and LVMH has more overall sales. This has been much more successful than trying to bring older brands such as Pucci back to life. Although Louis Vuitton is the main key to LVMH fortune, these other smaller brands, will help bring more popularity to LVMH's fashion houses. The first designer to join the company was Maxime Simoens, a French designer. He said that when he met them, they were very interested in what he wanted to do, and his personal sense of fashion. THis clearly shows how Delphine Arnault's search for new fashion talent is paying off well for the company.
At LVMH, a Young Arnault Seeks New Talent Moet Hennessy Louis Vuitton is starting to look towards creating new brands due to the decrease of sales occurring with their older brands such as Louis Vuitton and Givenchy. Delphine Arnault, daughter of Bernard Arnault, is coming up with ideas to speed up her father's company's sales. Her actions last month included bringing new designers such as the British shoemaker Nicholas Kirkwood and J.W. Anderson into the LVMH group. Although it is not usually normal for large fashion companies such as LVMH to buy smaller start-up fashion companies, it is effective for both LVMH, and the smaller start-up. The start-up designers gain more sales, and more people are notified about their clothing lines, and LVMH has more overall sales. This has been much more successful than trying to bring older brands such as Pucci back to life. Although Louis Vuitton is the main key to LVMH fortune, these other smaller brands, will help bring more popularity to LVMH's fashion houses. The first designer to join the company was Maxime Simoens, a French designer. He said that when he met them, they were very interested in what he wanted to do, and his personal sense of fashion. THis clearly shows how Delphine Arnault's search for new fashion talent is paying off well for the company.
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